KG

Digitalization

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Balancing a rich heritage with a future of innovation.  Throughout my career, I have collaborated with many brands dedicated to innovation, prestige, digitalization, and sustainable principles.   

 

While working in the retail, publishing, technology and interior design industries, I have collaborated with teams to incorporate technologies to recreate brand images and reinvent consumer experience, such as the "Burberry Experience".

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Impactful technologies such as artificial intelligence, machine learning, and virtual reality might reshape luxury brands, reinvent consumer experience, and alter consumer behavior. 

 

The luxury industry is experiencing a transformation of history thanks to emerging technologies such as non-fungible (NFT) and blockchain tokens.  Luxury is continuing to evolve—in geographies and in generations. And the dominance on technology is increasing in view of the Web3 era. The younger luxury consumers are continuing to rewrite the industry rulebook. New worlds of luxury are on the map. The very definition of luxury is increasingly varied.

 

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