KG

Luxury Brand Management 

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I would like to present my business acumen based upon the landscape of luxury brand management.  Balancing a rich heritage with a future of innovation.

Throughout my career, I have collaborated with many brands dedicated to innovation, luxury, digitalization and sustainable principles.  

 

Many organizations face difficult challenges concerning what to produce and how to meet the intensively changing needs of a consumer, as you know the luxury goods market has a more difficult task. Consumers of their products, have in fact very specific characteristics, and therefore, their needs are much different from consumers of mass goods.

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Luxury is aspirational.  And today the business of luxury translates into being more diverse, inclusive and deploying sustainable practices and products.  Since luxury brands do not have to contend with race-to-the-bottom pricing, I support and practice an investment of truly sustainable products and practices—a key characteristic that can set brands apart from mass market. 

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Working with Millennials and Generation Z represents instrumental growth and opportunity.  In order to succeed, I created an environment not only to create a product or service that meets those needs, but also to use marketing initiatives driving the consumer to desire the particular brand, product or service.

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I know a luxury brand strength lies in its identity. It turns out that the ethical and emotional values are the fundamental factor affecting the value of the brand.  It is therefore necessary to consider how to manage a luxury brand for brand equity, digitalization, consumption, social, environmental, performance, governance and protection.

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